Are you a new coach and want to learn 3 Ways To Promote Your Free Offer Without Ads? Do you want to learn how to use all the tools you already have?
Whether you choose to invest in Facebook or Instagram ads (which I think you should!) or not, I want to give you a few tips to promote your free offer without ads.
But before I get to that, I want to make sure we are on the same page regarding free offers.
A Free Offer (a.k.a opt-in, freebie or lead-magnet) is highly valuable content that your ideal audience is interested in and is willing to give you their email address in order to receive it.
When we create content that the people we want to do business with (ideal audience or niche) are interested in, it attracts the right people to us and captures their email so that we can serve them and ultimately sell to them in the future.
Way too many coaches create an opt-in, pour all their time to make it absolutely perfect, share it once and move on.
We want to make sure we get this free content in front of as many people as possible.
Table of Contents
3 Ways To Promote Your Free Offer Without Ads:
#1: Your Blog
The first, most obvious place to share an opt-in is on your blog. This allows you to talk about a topic your audience is interested in and then the free offer goes deeper into that topic when they opt-in.
You can also use the same free offer promo on many blog articles and in your blog sidebar if you use one.
Choose to either have it popup after 5 seconds of someone landing on your post, or use an enticing image within the article content or after your article. The image should be linked to the sign-up form or your free offer’s landing page.
One tip is to keep a free offer library so that you have choices.
I often tell my clients to have one specific free offer per blog category or topic.
#2: Your Social Media Channel(s)
That’s another obvious place to promote your free offers.
Create 10 different looks for your free offer promo images and keep posting them regularly. There is very little chance that one will go back to a previous post. You will need to post and promote your free offer over and over, but not so often that it is all your audience sees.
Make sure you also have the link to your free offer in your bio or linktr.ee and rotate your free offers if you have more than one.
#3: Hit Your Email List
Let’s not forget about the people who have already chosen to be on your email list. Although the main purpose of creating free offers is to attract new followers, think about new opt-ins as a way to serve your existing list as well.
There’s no reason you can’t use that content to better serve the audience you already have and continue to build the know/like/trust factor.
And if you build different funnels with tripwires and email sequences to paid offers, then it’s a great way to have your audience enter your different funnels and perhaps convert to a customer or repeat customer.
There you go! Now take your free offers and promote them often!