Freebie Landing Page Review: 7 Ways To Banish Belly Bloat. In this article, you will learn about the elements that make this page an effective and successful Freebie List-Building Landing Page.
First, let’s review what a Landing Page is: a landing page is the first page you “land on” after clicking a link.
We talk about “Landing Pages” in online marketing, we usually mean a page that is specifically designed to do one thing: to receive and convert traffic from an online marketing campaign.
With this idea in mind, when I talk about landing pages, I’ll be referring to pages that are specifically designed to get traffic from a marketing campaign to accomplish a specific action: book a call, register for an event, access a freebie (list-builder), reach you via chat, subscribe to a Newsletter, make a purchase.
All these actions (conversion actions) accomplish the same goal: to invite viewers to become leads and progress them towards becoming a paying customer. That is the ultimate goal of a Landing Page. It’s the first entry into your funnels.
A Landing Page should be free of any distractions such as social media links, main website menu or links to offsite pages.
Let’s take a look at the amazing Freebie Landing Page:
Freebie Landing Page Review: 7 Ways To Banish Belly Bloat.
Table of Contents
To create a successful freebie Landing Page, there are three items that need to be present and above the fold (the section you see on your screen before you have to scroll down):
- Who is it Landing Page for (Target Niche)
- What is it they’re going to get (Image, Video and/or Explanation)
- What do they need to do next (Call To Action or CTA)
So let’s dive in.
Header Section
Elements of the header section:
- Background image. If you theme or template allows it, add a nice background image that is illustrating the item you are promoting. You can also use a solid color as a background. I always use an image that is not taking away from the purpose of the page. Nothing too busy or too loud. You also may want to create some contrast.
- Your Logo. If you have a logo, then add it there. You can alternatively use “[Your Name] Presents”.
- Illustration, Image or video of your offering. If you are promoting an eBook, Checklist or other PDF download, I would suggest to add a visual representation of the Freebie. If you are promoting a mini-course or a video series, then a video showing what your subscribers will get is appropriate. You can also use a video to promote your Checklist or eBook.
- What they are going to get. Add a brief description of what they are signing up for.
- Call-To-Action. The most important element of the page is the CTA or Call-To-Action button. Make it fun, make it enticing.
All 5 elements described above do need to be above the fold. Above the fold means in the area of the screen you can access without having to scroll down the page.
What They Get Section
Elements of this section:
- The Guide. In the first part of this section, you will find a full description of the Guide and Canva Cover Templates you get when you sign-up for this Freebie. The explanation is coupled with an illustration of the guide + covers.
- The Social Media Pack. Here again the elements the subscriber gets is further broken apart and focused on. A full description with a visual.
- 4 Trainings. Here again we have a complete explanation of the 4 trainings that are included with the Freebie. An explanation video is offered with the written description.
This is a very important section and I would make sure to spend enough time explaining what one gets without getting too lenghtly.
Testimonial Section
Elements of this section:
This section is perfect for your testimonials. Simple Facebook screenshots or more elaborate testimonials are fine here. Video testimonials are also great. Please make sure you have authorization to use the testimonials.
Sign-up Box Section
Elements of this section:
We have 2 Sign-up Box Sections on this opt-in page. One can be just enough as well. Again as described in the header section, do not use a background image or color that will interfere with the focus of this section. Creating contrast is fine.
- Hook phrase. A great spot to add a hook phrase to entice your viewer to sign-up.
- What happens next. It’s a great idea to let your viewer know what happens when they click the button.
- Call-To-Action. That’s the most important element of the Sign-Up Box Section! Make is bold, visible and use a call-to-action phrase.
Bio Section
Elements of this section:
This section is a very important section. You will want to have your bio in this section.
- Bio. Add your bio and headshot. This is usually the first time the viewer is introduces to you. This bio does not have to be long at all. Just enough to let your viewer know who you are and learn about your credentials or experience.
- Featured in. If you’ve been published or written for other blogs, this would be a great spot to show off.
- Testimonials. You’re giving an opportunity to let regular customers become brand advocates, which does more in terms of building trust, credibility, and emotion than you could ever do on your own. It’s a great spot to add additional testimonials.
Footer Section
Your footer section concludes your page. Keep it simple and effective. Copyright and perhaps links to your legal pages should be enough.
Don’t forget to have some ways for your viewers to share your page link.
Freebie Landing Page Review: 7 Ways To Banish Belly Bloat is a great way to get some inspiration and create your own high-converting Freebie Landing Page!
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