Hey there, savvy Coach!
If you’re just starting out with your online biz as a health and wellness coach, one of the best ways to grow your audience is having an email list.
But how do you build that list, especially if you don’t have a large following yet?
One easy and effective way is by adding a list-builder directly into your blog content.
This allows blog visitors to join your email list right from your posts, growing your audience each time someone reads your latest musings.
If you don’t have a blog, why not start blogging today?
In this post, we’ll explore why you should add your list-builder to your blog, different options for doing it, and some best practices to get the most out of this strategy. Let’s dive in!
Table of Contents
Why Add Your List-Builder to Your Blog?
Having an email subscriber list is invaluable for any online entrepreneur. It allows you to consistently engage with your audience, promote your offers, provide value, and build relationships.
But you can’t have a list if you don’t have a way to collect emails!
Here are some of the key benefits of adding a list-builder directly into your blog posts:
- Increases email signups: Placing a lead capture or subscription form directly in your content makes it easy for readers to join your list without any extra steps. This leads to higher opt-in rates.
- Captures traffic when hot: When you publish a popular post, you’ll likely get an influx of traffic and new readers. A list-builder allows you to capitalize on this attention and turn readers into subscribers right away.
- Build your audience: Growing your email list means growing your audience. The bigger your list, the more people you can impact, educate, and nurture into loyal fans.
- Retargeting: Once someone opts-in, you can begin marketing to them directly via email. This is invaluable for driving traffic, engagement, and sales.
- Low barrier to entry: By having the list-builder visible directly in your content, you remove any friction from the signup process. Readers don’t have to search around for a way to subscribe.
- Set and forget: Once you add a list-builder to your site or template, you can focus on creating content without worrying about capturing emails every time. It happens automatically.
For new and aspiring coaches, gathering email subscribers is one of the most important activities you can do, and adding a list-builder to your blog makes the process seamless for readers.
Ways to Add Your List-Builder To Your Blog
Now that you know why you should add your list-builder to your blog, let’s explore some options for how to do it effectively.
Here are a few common ways to seamlessly integrate a subscriber form or opt-in in your posts or pages:
One visually appealing option is to create an image list-builder that stands out within your content.
For example, you can design an eye-catching graphic with a short headline, compelling copy, and a clickable call-to-action button that pops open an email signup form.
This way to add your list-builder to your blog works well placed in the middle or toward the bottom of a post, as a way to capture attention when interest is piqued.
Be sure to make the image large enough to be visible and hard to ignore.
Another option to add your list-builder to your blog is to embed a submission form directly in your content as a “box” that contains fields to enter a name and email address.
Keep it short and simple – just ask for the minimum info you need to collect an email address.
Styling the form to match your brand colors and imagery helps it blend right into your content instead of looking out of place.
Place this type of list-builder near the top, middle, or bottom of your articles.
Short Copy List-Builder
You can also add your list-builder to your blog with a few simple sentences prompting readers to join your list, along with a link to your subscription form.
“Like what you just read? Enter your name and email below, and I’ll send you all my best [topic] tips straight to your inbox!”
This type of minimal list-builder copy can be placed anywhere in your posts where you want to remind people to subscribe.
The benefit is you send them to a separate landing page to complete signup, allowing you to collect more information.
Best Practices for List-Builder Placement
Placement is important when adding a list-builder to your content. You want it to be visible but not distracting from the content itself.
Here are some best practices to add your list-builder to your blog:
- For short posts or blog headers, stick to bottom/footer placement.
- For long posts over 1000 words, try placing halfway through or after a section break.
- Avoid placing too early in posts as readers are still engaging with content.
- Image and form list-builders work well in sidebars or margins.
- Use short copy list-builder links in the middle or end of sections.
- Never add popups or overlays over your content as this will annoy readers.
Take some time to test different placements to see what converts best for your audience. Monitor your email list growth to optimize.
Making the Most of Your List-Builder
To add a list-builder to your blog is just the first step. To get the most out of it, keep these tips in mind:
- Use an incentive: Offer a compelling freebie like a cheat sheet or checklist to encourage signups. This gives them immediate value in exchange for their email address.
- Give a choice: If you have more than one list (like one for customers and one for your overall audience), allow them to choose which one they want to join.
- Be clear on value: Let them know what they’ll get by joining – daily tips, product updates, special deals? Communicate the value.
- Send a welcome: Automate a welcome email to greet new subscribers, deliver their incentive, and start nurturing the relationship.
- Make it mobile-friendly: Over half of traffic comes from mobile, so ensure your list-builder works and looks great on all devices.
- Monitor and tweak: Check your email list growth regularly and track which posts generate the most signups. Tweak your list-builder as needed.
Following up with subscribers, segmenting your lists, and continuing to nurture leads will maximize the impact of adding a simple list builder form to your blog.
To add your list-builder to your blog content is a low-friction, set-it-and-forget-it way to grow your audience as a coach just getting started.
Use high-converting images, embedded forms, or simple links to point readers to your subscription landing page.
Strategically place your list-builder in natural content breaks and offer an irresistible incentive.
With this seamless setup, you can turn blog traffic into loyal subscribers who support your biz for the long-term.
Here’s to list-building success!